5 Observations from the PGA Show

I’ve regularly attended the PGA Show since 1994 and experienced first-hand its cyclical changes and evolution. Frankly, for many years, it was just the “same ol’ show” with little variation. However, reflecting on the 2023 edition, I walked away unequivocally feeling the “Major of the Golf Business” is back in full force and effect.

Excitement is likely attributed to pent-up desires to return to Orlando after multi-year absences, as well as on- and off-course participation at record highs. No matter the rationale, I’m loving the vibe.

With the show a month in the rearview mirror, I had time to reflect and offer key takeaways…

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