In the latest installment of Landscapes Golf Management’s Lead the Way video series, John Kane, General Manager of Butler’s Golf Course, shares insights on running a successful golf simulator program. These programs are invaluable for driving engagement during off-seasons or inclement weather, providing golfers with opportunities to hone their skills year-round.
Kane emphasizes the importance of operational reliability, ensuring all equipment is functional and staff are adept at troubleshooting. Simulators are versatile tools that can host events ranging from kids’ parties and corporate team-building to club fittings and demo days. They not only boost retail and club sales but also enhance food and beverage revenues by creating a welcoming environment for golfers.
Effective marketing and consistent communication are key to success. Promoting simulator leagues, demo days, and other offerings helps drive participation and fosters community. With the right approach, simulators can transform downtime into a thriving period for any golf facility.
Learn more by following Landscapes Golf Management’s Lead the Way series!
