Landscapes Golf Management adds new business development VP
Industry veteran Rachel Carter joins the company from the NGCOA, where she worked as senior director of membership.
Landscapes Golf Management named industry veteran Rachel Carter as its new vice president of business development. Carter joins the company from the National Golf Course Owners Association, where she worked as senior director of membership.
With more than 25 years of leadership across golf operations, membership, business development and industry relations, Carter will advise potential Landscapes Golf Management client-partners about the company’s expertise in business strategy and planning, golf course maintenance, clubhouse operations, marketing, IT, staffing and training, food and beverage, health and wellness, merchandising, golf instruction and financial management.
“After years sitting across the table from owners and operators — listening to their challenges, learning about their businesses and gaining a deep understanding of their needs from partners — I’m excited to put that perspective to work in a new way,” Carter said. “I was very intentional about my next career chapter and found tremendous alignment with Landscapes Golf Management in its people, culture and vision for the future.”
The company’s core values and its investment in women for executive positions within the golf business also attracted Carter.
“Rachel brings tremendous relationship capital, industry knowledge and golf operations experience,” company EVP Mark Mattingly said. “She’s seen our corporate and field teams in action, and how public courses and private clubs achieve meaningfully better business results with us than without us.”
