In business and in life, there’s winging it and there’s zinging it.
The former represents an attempt to perform without full preparation or knowledge. The latter centers on confidence and vitality gained from deep diligence to accomplish goals in informed ways.
With the hustle and bustle of operating golf courses and country clubs, owners and operators are vulnerable to shortchanging the important exercise of groundwork. Therein lies deleterious effects of not allowing relatively indisputable data to help create paths to optimal profitability. Guesswork is not a plan.
We recently caught up with Landscapes Golf Management leadership. It’s fastidious in studying statistically valid trends – locally, nationally and even internationally – which shape strategic thinking and programming.