In today’s competitive golf landscape, success requires more than a great golf course. In this edition of Lead the Way, Hunter Johnson, Assistant General Manager at The Golf Club at Devil’s Tower in Hulett, Wyoming, shares how consistency and communication across all departments help elevate the full club experience.
Going Beyond the Golf Operation
While the golf operation is a critical part of the business, true differentiation comes from alignment across every department. At The Golf Club at Devil’s Tower, food and beverage, lodging, and course maintenance work together to ensure every aspect of the guest experience meets the same high standard.
Consistency Is the Name of the Game
In both food and beverage and lodging, consistency is essential. When a guest orders the same dish in the steakhouse or stays in the lodging facilities, they should receive the same experience every time. That reliability builds trust, loyalty, and repeat visits.
Communication Drives Consistency
The foundation of consistency is communication. Clear, ongoing communication ensures everyone—from frontline employees to managers—understands expectations and stays aligned throughout the day.
Daily communication touches every role on property, including:
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Servers, hosts, and bartenders
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Housekeeping and lodging staff
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Golf shop team members
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Cart staff and on-course personnel
When everyone knows what’s happening, daily operations run smoother and more efficiently.
Creating a Culture of Hospitality
Beyond consistency, The Golf Club at Devil’s Tower emphasizes going the extra mile. Recognizing birthdays, anniversaries, and special moments helps guests feel truly cared for. These personal touches create a welcoming, hospitable atmosphere that sets the club apart.
The Takeaway
Consistency, communication, and genuine hospitality work together to elevate the entire club experience. When teams are aligned and guests feel valued, differentiation naturally follows.
