In this episode of Lead the Way with Landscapes Golf Management, Brian Wright, General Manager at a Park City, Utah club, shares how prioritizing culture drives employee and member satisfaction.
Creating a Culture-First Environment
Brian emphasizes that a strong, supportive culture begins with how new team members are welcomed. His club takes a thoughtful approach to onboarding—new hires receive a custom welcome gift, introductions to all departments, and an overview of special touches like the club’s birthday gift program. These small but meaningful gestures help new employees feel valued from day one.
Setting Clear Expectations
To foster confidence and consistency, every team member is given a detailed job description and comprehensive training alongside peers and managers. This ensures everyone understands their role and how it contributes to the overall member experience.
Turning Challenges into Opportunities
Brian and his team believe in the power of a positive mindset—“turning lemons into lemonade.” By going the extra mile to resolve challenges and create enjoyable experiences, they build a workplace where employees feel proud and members feel appreciated.
The Takeaway
A culture-first philosophy not only enhances team morale but directly elevates the guest and member experience. As Brian puts it, the goal is simple: to make the club a fantastic place to work and an enjoyable place to play.
Watch the full video to see how strong culture leads the way at Landscapes Golf Management clubs.
