In this episode of Lead the Way with Landscapes Golf Management, Aaron Stevens, General Manager at Manhattan Country Club, breaks down one of the most important components of successful club programming: repeatability. When members can rely on a consistent, enjoyable experience, participation grows, culture strengthens, and traditions take root.
Aaron shares three essential steps for creating repeatable events that members genuinely love:
1. Keep It Simple
Not every event needs to be complex or full of extras. In fact, simplicity often wins. At Manhattan Country Club, their most popular recurring event is FAC—Friday Afternoon Cocktails. Members gather for socializing, drinks, great food, and a fun drawing where one member spins a prize wheel. There’s also a growing member-credit jackpot that builds each week until someone wins. The format is easy, engaging, and highly anticipated.
2. Add Variety Occasionally
Even a simple formula benefits from the occasional surprise. MCC periodically “spices up” FAC by introducing special elements—like inviting the Kansas State University marching band to perform on home-game weekends. These memorable touches elevate the energy and keep members excited.
3. Stay Consistent
The real secret to the event’s success? Reliability. FAC happens every Friday, without exception. Members don’t have to track dates or check calendars—they simply know it’s happening. That consistency builds habit, loyalty, and strong attendance over time.
Aaron encourages operators to lean into repeatable programming: events that are simple, consistent, and sprinkled with thoughtful enhancements. When done well, they become traditions members look forward to week after week.
