Selling a golf outing is about more than filling a date on the calendar—it’s about creating an experience clients can envision and trust. In this edition of Lead the Way, Jacoby Whittkop, Assistant Manager at Broadlands Golf Course in Broomfield, Colorado, shares practical tips for turning interest into booked outings.
Focus on the Experience, Not Just the Event
Successful outing sales begin with storytelling. Rather than listing features, paint a picture for the client: a beautifully conditioned golf course, a smooth check-in process, great food, fun contests, and an overall memorable day.
When clients can visualize the experience, they’re far more likely to commit.
Listen Before You Pitch
Every outing has a different purpose. Some are focused on fundraising, others on client entertainment, and some simply want a memorable company event. By listening first and understanding what matters most, you can tailor the outing to align with their specific goals.
Highlight the Value Your Facility Provides
Clearly communicate the value your team brings to the outing. This includes:
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Staff support throughout the event
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Professional scoring and tournament setup
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Cart signage and range access
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Food and beverage options
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Handling logistics so clients can focus on enjoying the day
Upselling tournament gift packages is another opportunity to elevate the experience and create lasting impressions.
Follow Up and Stay Motivated
Follow-up is critical. Outing dates fill quickly, and clients often appreciate reminders when availability is limited. A personal phone call or email can make all the difference in closing the sale.
The Takeaway
Selling golf outings successfully comes down to experience, listening, value, and follow-through. When clients feel understood and supported, bookings naturally follow.
