Lead The Way Video Series | How to Run A Successful Lodging Operation

5 Essential Tips for Managing a Successful Lodging Operation at Your Golf Club

In the latest episode of Lead the Way with Landscapes Golf Management, Jeff Kelly, General Manager of the Golf Club at Fox Acres in Red Feather Lakes, Colorado, shares expert advice for running a successful lodging operation. Located in a scenic, remote area, the club’s lodging services play a vital role in enhancing guest satisfaction and creating a memorable experience. Here are Jeff’s top five tips for excelling in your lodging business:

1. Focus on the Entire Guest Journey

From booking to checkout, every touchpoint matters. Streamline your processes and personalize guest interactions to make them feel valued. Clear communication is key—ensure guests have all the information they need to feel welcome and comfortable throughout their stay.

2. Understand Your Market and Seasons

Tailor your offerings to match seasonal demands. For example, summer might attract golfers, fall could focus on showcasing stunning foliage, and winter might bring guests looking for a snowy retreat. Adjust your staffing, services, and amenities to align with the unique needs of each season.

3. Prioritize Operational Efficiency

Efficient operations are critical for success. Implement clear procedures for staff, use technology to optimize scheduling, and prioritize regular maintenance to keep your property in top condition. A well-run operation ensures a seamless experience for your guests.

4. Create Memorable Experiences

Go beyond the basics by offering unique packages, hosting special events, or highlighting local attractions. These efforts not only enhance guest satisfaction but also make your lodge stand out in a competitive market.

5. Invest in Your Team

A strong team is the foundation of any successful operation. Provide regular training, maintain open communication, and recognize outstanding performance. A motivated, well-trained team creates a culture of excellence that guests will notice and appreciate.

By implementing these five tips, you can build a lodging operation that is efficient, guest-focused, and uniquely tailored to your golf club.