In the latest installment of the Lead the Way video series from Landscapes Golf Management, Jake Hanley, Head Golf Professional at Jeremy Ranch Golf & Country Club in scenic Park City, Utah, shares valuable merchandising strategies designed to enhance your pro shop’s appeal and increase sales. For golf pros, managers, and anyone involved in retail operations, Jake’s approach provides actionable tips that can transform your shop’s ambiance and boost customer satisfaction.
1. Get to Know Your Customer
Jake emphasizes the importance of understanding your audience and their needs. He suggests sending out a customer survey to gather direct feedback on the types of products they’d like to see. Not only does this increase your chances of stocking the right items, but you can also incentivize responses by offering perks—like a sleeve of balls or a discount on their next purchase. By regularly gauging your customers’ preferences, you can better tailor your inventory to their desires, creating a more personalized shopping experience.
2. Create a Smart Floor Plan
Well-thought-out store layouts are crucial for directing customer flow and maximizing sales opportunities. Jake advises putting a plan together to make it easy for shoppers to locate what they need. This often includes setting up displays that encourage impulse buys. Thoughtfully arranged displays and strategically placed fixtures help items “jump out” at shoppers, potentially turning browsers into buyers.
3. Keep the Store Fresh and Engaging
In retail, freshness is key. To avoid a stagnant look, Jake suggests updating displays regularly, introducing new mannequins, and rearranging fixtures to keep the shop lively. He encourages teams to get involved in refreshing displays and having fun with the setup. This engagement not only brings a renewed energy to the store but also enhances the customer experience by presenting them with something new each time they visit.
These strategies are straightforward yet highly effective for elevating your pro shop. Watch the full video for a deeper dive into Jake’s merchandising tips, and start implementing these ideas to drive more engagement and sales in your golf shop.
Don’t miss the opportunity to learn from an expert—catch the video and start leading the way in merchandising!