Lead the Way: Essential Leadership Traits for Golf Club Managers
Strong leadership is the foundation of a successful golf club, setting the tone for staff performance, member experience, and overall operations. In the latest episode of Lead the Way, Wes Marshall, General Manager at River Run Golf & Country Club, shares insights into what it takes to be an effective leader in the golf industry. While there are many different leadership styles, he highlights three key principles that have been instrumental in his success: being present, embracing servant leadership, and mentoring team members.
The Importance of Being Present
A strong leader understands when their club and staff are most vulnerable and takes action to support them. Being present means more than just physically showing up—it involves actively engaging with the team, identifying challenges, and stepping in when needed. This might mean anticipating staffing shortages during peak seasons or recognizing when a department is overwhelmed and offering assistance. By being present, leaders can foster trust, boost morale, and create a work environment where employees feel supported.
Leading Through Service
A hands-on approach to leadership can have a profound impact on a club’s operations and team culture. Servant leadership means rolling up your sleeves and helping out in various areas, demonstrating that no task is too small. Whether it is assisting the front-of-house team during a busy Friday night dinner service, helping the kitchen prep for a large holiday brunch, or running food to tables, a willingness to contribute directly to daily operations sets an example for the entire staff. This approach not only improves team cohesion but also helps create a culture where employees feel valued and appreciated.
Coaching and Mentoring Staff
Great leaders invest in their employees by providing guidance, constructive feedback, and encouragement. Coaching and mentoring go beyond training—they involve helping employees develop professionally and personally. Leaders should take the time to recognize achievements, offer words of encouragement, and provide direct feedback to help team members improve. Simple actions, such as pulling an employee aside to express appreciation while also setting clear expectations for improvement, can go a long way in fostering growth and accountability.
Building a Strong Leadership Culture
By embodying these leadership qualities, golf club managers can cultivate a positive and productive work environment. Leadership is not just about overseeing operations; it is about inspiring and guiding a team toward excellence. A commitment to being present, leading through service, and mentoring staff can significantly impact employee engagement, retention, and overall club success.
For more insights on leadership and best practices in club management, watch the full Lead the Way video series and explore how these principles can be applied at your course.
