Client: Pacific Springs Golf Club
Location: Omaha, Nebraska
Property Type: Daily Fee Public Golf Course
Managed by: Landscapes Golf Management (since 1996)
Overview
In 2019, Landscapes Golf Management (LGM) confronted a critical organizational challenge: its technology infrastructure was outdated, fragmented, and inefficient. With over 350 disparate systems in use, most of them legacy, siloed, and not cloud-based, LGM faced limited data visibility, inefficiencies across operations, and barriers to delivering a seamless guest experience.
Recognizing that technology could no longer be a hindrance, LGM made the bold decision to rebuild its entire tech ecosystem. The goal: implement a scalable, cloud-based infrastructure with open API integrations and empower teams with the tools they need to operate at peak performance.
The transformation that followed positioned LGM as a tech-forward leader in the golf management space, and Pacific Springs Golf Club as a case study in innovation and impact.
The Opportunity
When LGM first began managing Pacific Springs in 1996, the course was a solid performer. By 2019, it remained financially healthy, producing $239K in EBITDA and hosting nearly 40,000 rounds annually. But in an increasingly competitive Omaha golf market, the club faced a risk of stagnation.
Rather than waiting for performance to decline, LGM identified an opportunity: transform an already-successful course into a market leader through operational modernization and digital innovation.
Strategy & Solution
In March 2020, Pacific Springs became one of the first properties to fully implement LGM’s new cloud-native tech stack. Simultaneously, Todd Anderson was hired as General Manager, a forward-thinking leader eager to embrace innovation. Together, these changes unlocked immediate and lasting gains.
Key Strategies:
- Deployed a fully integrated technology stack across golf, retail, restaurant, and third-party platforms
- Introduced online registration and prepayment for internal events
- Reimagined event programming and course routing to boost engagement and efficiency
- Empowered staff with modern tools and consistent training
- Created scalable systems aligned with modern guest expectations
Within months, the results spoke for themselves:
- EBITDA increased to $398K (+66%)
- Rounds climbed to 44,100 (+11.6%)
Over the next four years, Pacific Springs averaged $562.5K in EBITDA (a 135% increase from 2019) and 47,600 rounds annually, a 20% increase over baseline.
Implementation
The technology transition at Pacific Springs was deliberate, fast-paced, and highly collaborative. In just 60–90 days, LGM migrated the course from outdated systems to a fully integrated, cloud-based environment.
Implementation Highlights:
- Data Migration: Legacy system data was carefully transitioned into the new environment
- Training Program: Weekly virtual sessions covered core operational areas, followed by onsite reinforcement
- Staff Engagement: Front-line staff quickly adapted; back-office staff received targeted support
- System Flexibility: When an early registration platform didn’t meet evolving needs, a new solution was swiftly adopted
The launch coincided with the COVID-19 pandemic, a challenge that proved to be an unexpected catalyst. The new tech stack’s online booking and payment features were perfectly suited to meet the moment, allowing Pacific Springs to maintain safe and efficient operations during unprecedented times.
Results
First-Year Impact (2020):
- EBITDA rose from $239K to $398K (+66%)
- Rounds increased from 39,500 to 44,100 (+11.6%)
Four-Year Average (2020–2023):
- $562.5K in EBITDA (+135% vs. 2019)
- 47,600 rounds annually (+20% vs. 2019)
Additional Outcomes:
- Event Innovation: Holiday scrambles now sell out and run over multiple days due to demand
- Creative Programming: “Happy Gilmore Golf League” brought in a younger, more engaged audience
- Enhanced Guest Experience: Intuitive digital tools made booking faster and more convenient
Client Testimonial
“The feedback from golfers is strong, as is the topline our club would’ve otherwise relinquished. Our golfers now spend less time searching for tee times because their preferred playing options are instantly delivered to them, and their booking frequency is up.”
— Todd Anderson, General Manager, Pacific Springs Golf Club
Conclusion
What began as a forward-looking initiative to modernize LGM’s technology stack has become a strategic advantage across its portfolio. Pacific Springs Golf Club exemplifies how digital transformation, when paired with visionary leadership and strong execution, can elevate a golf facility from good to great. With data-driven decision-making, seamless guest experiences, and scalable systems, Pacific Springs now stands as a thriving, trend-setting leader in its market.
